our fab story

Before she was Moya Euphoria: makeup enthusiast, fashion fanatic, and small business owner. Moya Lambert was a little girl in Caswell County transfixed by her mother’s makeup stash. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking woman that she is today.

Moya was inspired to create Shop For Girly Girls after years of wanting to step into the beauty industry. She launched a beginner friendly lipstick line “so that women of all experience levels would be included,” focusing on a wide range of ingredients and components, creating formulas that work for all experience levels, skin types, and pinpointing universal shades.

ME By Moya Euphoria beauty products are designed to feel lightweight, even as they deliver coverage that effortlessly layers, to ultimately “make lips look like iconic statements.” Most importantly, Moya creates makeup to inspire: “Makeup is a form of art,” she says. “It helps you express how you're feeling and can be a form of self therapy.”

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